Economy
Retail Weddings
September 17, 2010 - 10:48 AM | by: Anita VogelMore and more couples are choosing to say their ‘I dos’ on aisle five. Instead of traditional ceremonies in a church or banquet hall, a growing trend in the world of matrimony includes couples tying the knot in their favorite retail spots. The stores range from Wal-Mart and TJMaxx to eateries like Taco Bell, blending the couples love for each other with the brands they love.
Lisa Satayut and Drew Ellis were married in their local TJMaxx in Michigan, making Lisa the first ‘Maxinista Bride.’ TJMaxx is the bride’s favorite store and her proclaimed ‘happy place,’ so the two decided to celebrate their special day in size 8 shoe aisle of the department store. The groom didn’t mind if his bride-to-be got distracted by the shopping en route, “I want her to take her time, today is her day, I want her to enjoy it, if she stops and looks at shoes, I’ll be waiting for her when she gets done.”
Weddingchannel.com editor Jennie Ma says that couples want to be unique and stand out, ” Brides these days are always looking to one-up each other, to really stand out, and this is the perfect way because you really have a one-of-a-kind wedding. Also, a lot of couples have sentimental value attached to certain stores.”
Paul Brooks and Caragh Brooks’ wedding in an Illinois Taco Bell was decorated with hot sauce packet favors and run-for-the border balloons. They said this ceremony was perfect for the type of twosome they are,” we are a little bit of an offbeat couple, so we figured we’d have an offbeat ceremony, and Taco Bell’s the closest thing we have to a church, so this is where we like to hang out, this is where we wanted to do it”
An average cost of a traditional wedding reaches close to $18,000 dollars according to a survey by The Knot.com. With most of these stores offering their location for free, this is also a way for couples to make big savings.
“Regular location fees can cost up to 60 percent of the wedding. And so right now they save a huge chunk of their wedding budget.” Ma goes on to say that in an attempt to promote their company and brand many stores are ” willing to throw in extra favors, such as the wedding favor themselves or hiring some sort of help to coordinate the wedding.”
Wal-Mart has been another popular store for nuptials, along with Best Buy, Home Depot and McDonalds. Whether it’s the place where the couple first met, shared their first kiss, had their first date or if it’s just a cost saving tactic, more couples around the nation are buying into the retail wedding trend. Although, no word on return or exchange policies.
Nicole Busch and Anita Vogel Contributed to this Report.



























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