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The Colosseum: Your Ad Could Be Right Here
July 29, 2010 - 10:01 AM | by: Greg Burke
A building that’s nearly 2,000 years old can face a lot of wear and tear over the centuries, so it should come as no surprise that the Colosseum in Rome needs some major restoration work.
But the Italian government is hurting for cash, so it’s hoping that private sponsors will step up to the plate, so to speak, to the tune of more than $30 million to help out with the work.
Sponsorhip, of course, means advertising. In this case, it means linking your name to one of the most famous and most visited monuments in the world.
And while the Colosseum may be one of the world’s first superdomes (it originally had a canvas top that could be put on to protect spectators from sun and rain), officials said they have no desire to turn it into an American-style ballpark.
The Ministry of Culture says advertising will have to be “compatible with the value and decorum of the Colosseum.” In other words, no big neon lights over the left field wall (if there a left field wall in something shaped like an egg) saying EAT AT GIUSEPPE’S!
“We have a little different aesthetic sense than you do in the United States,” a ministry spokesman told FOXNews.com. However, details are not expected to be released until next week about how the advertising will work, where the names will go, and how big they’ll be.
But for $30 million, companies are going to want their names in bright lights somewhere.
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