Restaurant Franchises Have Jobs on the MenuFebruary 11, 2010 - 9:55 AM | by: Jonathan Serrie
Restaurant franchises have a taste for expansion despite the economic downturn. And the trend is especially hot in Atlanta.
“I believe it’s a hotbed for franchising because it’s not a pedestrian city,” said Garth Snider, president of FranchiseOpportunities.com. “It’s a commuter city. People are in their cars. They’re going home, on the way to work. They understand established brands, which franchising is all about.”
Established restaurant brands provide a less risky alternative to the high failure rate of new startups. Tried and true concepts are especially appealing to those new to the industry. And the bumpy economy has brought many newbies to the restaurant business.
“A lot of franchisees I’m working with are former CPAs, former attorneys, people who worked for bigger companies that have been downsized,” said Jimmy Davis, a tenant representative with Colliers International. “A lot of these people got good severance packages. They had a good nest egg. They have something saved away where they’re looking to invest. But they don’t want to do it in the stock market.”
Over the next 10 years, the National Restaurant Association predicts the number of food service industry jobs will increase more than 10 percent nationwide — and more than 15 percent in Georgia.
A new area of growth is “fast casual” restaurants, which provide more variety and ambiance than fast food, but are still inexpensive enough to do well when people have less to spend. (See my related blog).