Economy
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What’s In a Car Name?
October 1, 2009 - 7:30 PM | by: Robert LeeEverybody remembers the name of his or her first car. I had a Chevelle, my brother had a Tempest, my wife had a LTD II known to her as the “big brown boat” , Steve Brown (Chicago Bureau Correspondent) had a Cutlass and Mark Jeter who edited the video portion of this story had a Skylark. Chances are you look back and laugh at those days, but did you ever think about what went into the name of your ticket to freedom?
Some cars like the 442 or the TR8 were easy to figure out, it had to do with what was under the hood or the mechanics of the car. But what about the AMC Gremlin defined by Webster’s as "a mischievous elf said to cause mechanical trouble in airplanes”?
We went out to ask some questions of John Howell, The Product Director of The Cadillac Division of GM. Watch Steve Brown’s report here:
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